My mainly responsibility was to ensure the user experience, and create a design system. I propose a progressive improvement of the website interface, to maintain the active users, and to gain new users.
After a year, the conversion rate of the website increase to a 0,41%.
We attracted over 6 million potential buyers. Average basket size increased from 143 Euros in 2019 to over 160 Euros in 2021, an 11% growth.